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Kirk Borne auf Twitter: „A complete guide to Marketing Mix Modeling: https://t.co/9MV0areXJb by https://t.co/NK1WZAbDNm ———— #BigData #DataScience #PredictiveModeling #AI #MachineLearning #PredictiveAnalytics #Forecasting #Martech ...
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The Science Behind the Art of Marketing-Mix Modeling | by Derek Levesque | GAMMA — Part of BCG X | Medium
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